Pro-vitamin B5 or Panthenol is thought to be one of the most beneficial ingredients in skin care. It is present naturally in our cells. When applied to the skin it is readily converted by the body to pantothenic acid - a tiny molecule able to be readily absorbed into the skin and penetrate the deeper layers.
B5 is extremely well tolerated by all skin types and a very effective moisturiser, especially when combined with other hydrating ingredients. It is hydrating and soothing and can improve skin roughness and scaling and be soothing to dry irritated skin.